Astonish your customer(s) ... Isn't that the responsibility of every company and marketer? Isn't that what every customer wants? 

Every marketer needs to constantly ask ... What audacious promise could the brand make (and keep) that will astonish our customer(s)? 

 

Asking the question is easy. The "how" is hard. This blog will provide the "how" by profiling the example of the do-ers, the original and unconventional thinkers and, especially the brand builders that astonish their customer(s) without the resources of the big companies.  

(TY: Paul Arden, Seth Godin)   

Comments

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