How would you change the product if you could not advertise?
Marketers often feel hamstrung or deprived if they cannot utilize traditional marketing and advertising vehicles to build the brand - or do not have big enough budgets to do the same. So, when confronted with this deprived state, they immediately start to think how they can employ new media, free media, social networks and the like to get the word out.
The best advertisement will always be the product itself.
It is very tough to get people excited about an average product. People seldom spread the word about an average product. Most launches are me-too or line extensions and that is why they garner little notice, little sales (beyond the pipeline fill), underperform and die quickly.
Improve the "advertising". Go back to the drawing board to make the product both remarkable and relevant. Remarkable: So noticably different and demonstrably better that people will literally make a remark about it to others. Relevant: Solves a problem & makes lives better ... gives happiness ... it's about the customer's everyday life, not just the product.
(TY: Tim Manners, Seth Godin)
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