Relevance is the essence of marketing and innovation. Tough to argue with that thought.
Yet it seems like the concept of Relevance is open to interpretation. I certainly did not have a concrete definition in my mind until I read Tim Manners recent book titled, "Relevance - Making Stuff That Matters". Tim says ...
Relevance: Solving problems and making people's life better ... giving happiness ... it's about customer's everyday life, not just your product.
Making life better, giving happiness.
(TY: Tim Manners)
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