I don't go to many live professional sports events - so far this year I've made two Phillies games but at one point in my life I went fairly often.
When did the 20-something woman become super-fans? Scads of young women are there in team gear, totally into the game, routing their teams home. I am all for it but I am wondering why it happened, when it happened and who these new fans replaced. They must have replaced somebody - after all, baseball stadiums have been getting smaller and footbal stadiums have about the same number of seats as 20 years ago.
Maybe Title IX had more positive implications than ever intended - maybe it not only gave women a chance to play but also turned them into active fans. My brother postulates that the game is the new date night or the new mall (place to hang out). I don't buy that for one simple reason - it's so expensive to go to the game.
The teams should study this change, if they haven't. It certainly proves that you can expand and change your audience.
O.D.O.o.O.D.B.
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