It is common to identify, distil and attempt to learn from "best practices". That's okay to a point.
Have you ever conducted a session to identify "worst practices"? It might be easier to identify, gain consensus and eliminate things that everyone hates and that lend the least value to the customer - a quick step to improved productivity.
When EURO RSCG was my agency they had a great way of communicating with the brand at the annual performance review. EURO reviewed the brand team's performance by segmenting their comments into three buckets - 1) Keep doing, 2) Stop doing, 3) Start doing. Stop doing = "worst practices".
O.D.O.o.O.D.B.
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