I have four children, aged 14 to 6. They love eggs, especially fried over-easy and hard boiled.
Get this. They only eat the yoke of the over-easy and only the white of the hard boiled. Our dog is the grateful beneficiary of this waste, but I digress. However, they will eat the yoke and white of an over-easy provided the egg is included in a bacon and egg sandwich. With me so far?
I can't tell you how many times I have given a live dissertation as to the contradiction in their behavior. I explain that if they like the contents in one form they are going to like it in the other. It's not a complex issue and I explain it live and in person, time and again.
Not a dent.They won't even entertain a free-trial to see if my hypothesis is right. They have become deaf and blind to this topic.
When the product is broken - in the customers mind - you can either spend money and time explaining, rationalizing & adding proof points; talk to people that are willing to listen; or change the product.
O.D.O.o.O.D.B.
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