I suggest that you read this incredibly interesting take on the matter by the very plain speaking, yet incredibly insightful, Kevin Kelly.
The synopsis: A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author (or product manager) - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living.
O.D.O.o.O.D.B.
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