What's a "wienie"? The finishing touch, the delightful magnetic bonus.
The wienie was popularized and practiced by Walt Disney. Wienies are what Walt gave his audience after they thought they were already satisfied.
Examples: The seamless way the glass fits into the metal on the iPod; the "I'm Feeling Lucky" option on Google; the backseat seat-warmers (even though the driver never rides in the back of the car); the glow of the logo on the lid of a Mac; the atmospheric music heard when you enter EPCOT; the maitre de who remembers your name upon your next visit; Jiffy Lube vacuuming your car; a cool shopping bag from a retailer; the lime in Corona Beer; Terra Cycles reused packaging; your picture on Jones Soda package; being served Stella Artois beer in a stylized and branded glass; the sour ball at the bottom of an ice cream cone.
Does your product have a wienie? If not, why not?
O.D.O.o.O.D.B.
(TY: Walt Disney, Seth Godin)
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