Sick of hearing about word of mouth

See the new data from Nielsen?

Inquiry: "Have some degree of trust in the following form of advertising" - April '09.

And, the highest ranking items were:

• Recommendations from people I know at 90%
• Consumers opinions posted online at 70%

Lots of marketers say, no kidding, word of mouth has always been important and effective.

What does not seem to be common wisdom is how to get people to talk. People talk about products that deserve to be talked about - that's it. Is your product worth talking about?

How do you make your product worth talking about - give customers more than they expect - astonish your customer. The answer lies in knowing the questions to ask your customer - stop asking the same questions. 

O.D.O.o.O.D.B.