Suppose you now have product that you know is remarkable and relevant because people have started to be talked about it, because it deserves to be talked about, and you want to leverage social media to amplify the message - whose advice should you follow?
Follow Chris Brogan - he is the master by acclimation by everyone who really knows the social media space. Chris makes the topic accessible, brief and actionable, for everyone.
Start by reading his "Best of ..." topics.
O.D.O.o.O.D.B.
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