Infomercial success

The late Billy Mays, the god of brand building and product sales via infomercials, starred in a TV show named "Pitchmen" with Anthony Sullivan this past Spring. It was an informative and fun show.

Here's Billy's list of the critical characteristics for a product to be an infomercial success.  

1. Wow factor
2. Easily demonstrable (visually makes the sale)
3. Mass appeal
4. Provides instant gratification
5. Understand story / product in 5 seconds
6. Everyday / frequent use 
7. Easy to use
8. Cost effective 

O.D.O.o.O.D.B.