Astonish

• Verb
• To strike with sudden and usually great wonder or surprise - Merriam Webster.
• To fill with sudden wonder or amazement - The Free Dictionary

Do your customers or prospects feel that way when they see, use, experience your product? Should they? Would your product win if it were to astonish? What products astonish you? What product astonished you when you first encountered it? What product astonishes you every time you use it? What is the most boring product that astonished you?

I think that the internet is the ultimate astonish machine. Why? It's personal, it's always renewing itself, it gets progressively easier and better, it helps me solve problems, I feel in control, it helps me interact, stay connected, it entertains me. And, the internet is not even a coordinated effort, there's no strategy or unified game plan.  

O.D.O.o.O.D.B.