Ad Age reports the following costs for 30 second spots.
- Sunday Night Football $339,000
- Extreme Makeover $136,000
- Desperate Housewives $228,000
- Two and Half Men $226,000
- Big Bang Theory $191,000
- NCIS $133,000
- SNL $122,000
- Flash Forward $175,000
- Dateline $55,000
Hefty, hefty spends that brand managers are all too eager to approve. I wonder how many brand managers even know the cost of a spot they approve? Is there even one brand manager that would bet one paycheck on how many sales dollars one of these spots will generate?
Common refrains: If share goes up, marketers tend to credit the advertising. If share stays flat, they often say - Well, thanks to the advertising, we held share in a competitive market. If share goes down, they either change the creative or rationalize - Would have been worse without the great creative and spend.
Easy to spend someone else's money or money that is already in the budget or profit dollars that exceed the plan. If you can't prove that it works, why do it?
O.D.O.o.O.D.B.
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