The Salvation Army adds a bit of flair to their fund raising effort.
The Christmas Kettle-Ringers near Rockefeller Center put a twist on their pitch. They adopted the PBS fund-drive approach. As people walked by they informed them that they were looking to raise $1,000 dollars this hour and so far had $726 and there was only 12 minutes left to hit the goal.
This was a smart approach for several reasons ... I bet a sizable percentage of the audience they were soliciting probably matches the typical PBS viewer/donor thus they would relate to the approach, it was different than the usual passive approach, it added urgency, it gave people a story to tell their friends the next time the Army came up.
Hey, just because you're working for a charitable organization doesn't mean you're not in show biz.
O.D.O.o.O.D.B.
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