Teacher

You Tube is under-rated and under-hyped, it is.

If you want to learn how to do, solve, correct, modify, improve just about anything, you can find a helpful tutorial on You Tube.

Skip a rock, bake a pizza, braid hair, kissing, business plan, smoking trout, upgrade Windows O/S, dance like Michael Jackson, referee a basketball game, Twitter, face painting, how to use You Tube (go figure) and using RSS Feeds are just a few - check a topic that is of interest to you.

Why don't brands direct people to the best (user generated) tutorials on You Tube relating to their product and other items of close interest. Their customers are more likely to trust tutorials created by "peers", there are a helluva more choices and often they are better than the (one) option a brand might provide and it would be another way to show customers that the brand is "with it". 

O.D.O.o.O.D.B.