"A Church for people that hate Church".
Apparently, that was the positioning that Rick Warren pursued when he started, developed and evolved his wildly success ministry, the Saddleback Church, which has over 20,000 people attend weekend services.
That positioning, "x" for people that hate "x", would be a great starting point to create a relevant product in just about any category.
- Diet program for people who hate to diet
- Video camera for people that hate electronic gadgets
- Hat for people that hate hat-head
- Scrub brush for people that hate to clean a toilet or tub
What do people hate about your product or product category and how could you create a product for that distinct group?
O.D.O.o.O.D.B.
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