A few years ago I met with the senior executives of the Homedics brand. At the time, they were growing like a weed selling back massage products, heating pads and they were just expanding into new lines like spa, sensory and filters for air and water.
What was the driver of their accelerated growth?
Homedics listened to their customers and decided to take away an annoyance. They lengthened the electrical cord on their massage and heat products. Customers hated having to find and attach an extension cord, that was often a color mis-match to the base cord. That was it. Customers rewarded them with lots of business and it opened the door for Homedics to introduce their, now satisfied, customers to a ongoing array of comfort-enhancement products.
Some brands introduce a breakthorugh Tablet Computer and others lengthen electrical cords, both to the delight of their customers.
So, what is your "longer electrical cord" opportunity?
O.D.O.o.O.D.B.
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