The eating diet

Subway revolutionized their business with the Jared weight loss testimonial, reinforced by their "Eat Fresh" campaign. I still don't know if that campaign makes them super-smart or super-duplicitous marketers. Maybe a more honest message would have been ... "Subway - Eat Less".

Now, some years later, Taco Bell is basically duplicating the Subway model and Applebee's is using a similar approach with their "Meals under 550 calories".

I am guessing that professional nutritionists are repulsed by these campaigns and what they suggest about the "diet/health" food that is offered by these establishments.

So, does a brand need to be a Saint in order to do good work (or, is that God's work), or is is it okay for a brand to offer a product that is less than ideal but still helpful, as long as they are truthful and transparent? 

O.D.O.o.O.D.B.  

Comments

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