Do you ever recommend or buy a book for a good friend relating to a topic that you know he is deeply interested in and find out that he never touched "your" book?
Are you ever surprised about the clothes or shoes a good friend wears or the car he drives?
Are you ever surprised about the movies or music that your friend loves?
Are you ever surprised about the girlfriend or spouse that your good friend has chosen?
Has a good friend, whom you know well, ever told you something about himself and you say, "I didn't know that?'
It happens to me all the time.
So, if I can be so wrong about the tastes of just one person that I know well, what makes me think that I can make an accurate judgment about the tastes of a mass of people that I view from 30,000 feet?
I need to get involved in my customers lives - become a part of their life and the Tribe(s) they hang with - to really have a chance at understanding and serving them.
O.D.O.o.O.D.B.
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