Why are cleaning products strictly functional and based on problem/solution? Can customers and cleaning products have an emotional relationship?
The founders of method products saw a real relationship between consumers and their home.
Your home is your second skin. Your home is as very personal.
They looked at categories like skin care as inspiration, where consumers often buy into a philosophy or lifestyle and then a range of products which reflect that sensibility.
The founders combined design elegance, a point of view and a free prize (green) to create a breakthrough line of products.
It started with a critique of the current industry, a point of view and an unapologetic sense of mission about how it could be different and better.
O.D.O.o.O.D.B.
TY: Adam Morgan
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