From the founder of Sam Adams Lager Jim Koch: “We’ve gone from being invisible to infinitesimal all the way up to tiny. We’re not even small yet,” Koch said of his company, which now makes nearly 2 million barrels a year and has 0.8 percent share of the U.S. market.
The perfect story of focus, patience, improvement, focus, patience and results.
When the industry was all about quantity, Jim was about quality. Now that quality is in vogue via the very resilient craft beer movement, he is about quality and variety and exploration.
Jim and his team give this quality product energized differentiation with seasonal offering that keep the loyalists engaged and give the not-yet-loyal a reason to give it a try.
O.D.O.o.O.D.B.
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