The Mega Lotto game offers an interesting study in human behavior. If you don't play, you can't win. If you buy one ticket, odds against winning are enormous. If you buy two or more tickets, your odds essentially remain equally as long. Yet millions of people play because they love the feeling they get when they buy it - the anticipation, the suspense, the swirling thought of what-will-I-do-with-the-money.
Suppose you created your own lottery, with friends, family, whomever. People would be assigned a number based on the order in which they bought their $1 ticket (1, 2, 3 and so on). At the end of the week, all the purchased numbers are put into a hat and one is picked - guaranteed payout, every week.
Suppose you recruited people that are interested in a certain cause and included a requirement that half the winnings go to the cause, each week.
Simple and fun, while doing good.
The real point is - could you design a product that possessed many of the same qualities of Lotto - the model works for that business and maybe it can for another.
O.D.O.o.O.D.O.
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