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David Ogilvy, the "father of advertising," would be turning 100 this month if he were still alive. Though Ogilvy died in 1999, the advertising and career advice he gives in his 1963 classic, Confessions of an Advertising Man, still stands up today.
For example, Ogilvy discovered that little brands can compete with big brands by acting like them.
When Ogilvy opened his shop in 1948, it was long before the days of Ogilvy & Mather Worldwide, now owned by WPP Group Plc, and a leader in the industry. To make ends meet, the agency worked on mostly small accounts such as Wedgewood, Hathaway shirts and Schweppes.
In a risk few others would take, Ogilvy dedicated the entire media spend of these accounts to just one magazine, The New Yorker. By doing so, he brought small brands up to the level of larger ones by acting like them. These campaigns made Ogilvy one of the most recognized names in the ad business.
Think big and act big when building your campaigns -- and your career.
O.D.O.o.O.D.B.
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