It has been very common to hear people pronounce, "My Giants won today", or "I can't belive how badly My Wildcats played today".
My, not THE. Notice the difference?
My favorite movie is ..., My beer of choice ...
Does your brand get referred to as ... My, or just THE? Do what it takes to make your brand a "MY" brand.
O.D.O.o.O.D.B.
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