Assume that traditional paid-for media is not available.
Instead, use packs, bottle tops, boxes, internal wrappings, price-tags, shelf displays, cardboard outers, delivery vehicles, door signs and everything and anything you already make to brightly project your brand identity and message.
All these items are already in your plan and in your budget.
Media comes in many forms.
O.D.O.o.O.D.B.
TY: Adam Morgan
