I just read a touching internet email spoken from a dog's point of view.
Within the note, a great question was asked. Why aren't any cars named after dogs, given that every other (high performance) animal is used as name - Jaguar, Mustang, et al. ?
What a great question - for that matter, why aren't more consumer products associated with the dog - man's best friend, a member of the family, the animal that gets medical care similar to a human, the animal that merits a human-style burial?
It doesn't have to be just the name, it could be promotional programs and cause-related partnerships.
Every brand aspires to have an emotional bond with the audience - how about using one of the most emotive elements in humans life as one of the pathways?
O.D.O.o.O.D.B.