What would you do?
The holiday still happens on the same date as it has for millennia - December 25th.
All the commercial activity is based on the date because a very big event happened on that date.
Yet people are changing your brand, including the name/description, the symbols and the language.
In fact, they are keeping all the commercial activity but deleting your brand name from it. Kinda like renaming Independence Day, "BBQ & Firework Day". Seems that in this day and age if your brand offends someone, anyone in fact, it needs to be muted in some way.
What should you do, Mr. Christmas Brand Manager?
There are countless examples of brands that have won and continue to have tons of success by polarizing the market - brands that take a hard stand for something they believe in and willing to fight for.
So, Brand Manager, it's your brand and your call --- fight or flight?
O.D.O.o.O.D.B.