Can we all agree that Hip Hop is a huge and durable force in our youth culture?
Hop Hop influence can be seen in many style-conscious product categories ... fashion, eye wear, alcohol, soft/energy drinks, fragrance, sport and many more, I imagine.
Why not Health & Beauty Care products?
Some may think HBC categories too mundane for Hip Hop influence.
How about ... body spray, sexual enhancement, oral care, makeup, hair care.
O.D.O.o.O.D.B.