If you have an idea for a product, what should you do to develop that idea?
Follow the example of two tech executives who had an interest (a deep interest) in bacon. They conceived of a product called Bacon Salt . They searched for people on social network sites who professed a love for bacon, then friended them. After many months, the community of Bacon Salt fans swelled to 37,000 and then Oprah called (cha-ching).
This is not a case study about how to hook Oprah. The success of these food-industry neophytes hinged on first finding a very small group of self-identified fans to serve. They started in the right place, finding an audience they knew for certain they could reach who would respond very favorably to their offering.
What now? Maybe you should rummage through social networking sites looking for groups and, more specifically, sub-groups and super niche groups that are interested in the things that you are passionate about. See what bothers them, see what they want and yearn for, listen to their frustration. Then create a solution and go back and ask them if they absolutely love your idea (not like it, or like it a lot, or like it better than whatever they are using now) - do they love it.
O.D.O.o.O.D.B.
TY: Jackie Huba & Ben McConnell as told in What Matters Now