"Customers will choose the low cost provider unless you give her a reason not to." - Tom Peters
So, what reason could you give her?
A little bit more of the same or a lot more of something she doesn't care about won't do the trick.
Instead, do something your competitor can't do, or won't do.
Answer these questions:
- What is always done in your industry - do the opposite.
- What is never done in your industry - do that.
O.D.O.o.O.D.B.
TY: Tom Peters, Seth Godin
